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Xbox says it will sell Series X mini fridges if it wins a Twitter marketing poll
UPDATE: Microsoft says it will move forward after winning poll
Microsoft will produce and sell Xbox Series X mini fridges if it wins a Twitter poll later today, it’s said.
Twitter’s official Twitter Marketing account has been running a competition pitting popular brands against each other, and Xbox has reached the final against Skittles.
Yesterday the official Skittles account stated that if it won the poll it would bring back lime-flavoured Skittles, which had been replaced by green apple in 2013, stressing that this wasn’t an April Fools joke.
UPDATE: Xbox has won the Twitter poll by just 1% and confirmed it will move forward with plans to sell the mini fridges.
ORIGINAL STORY CONTINUES: To counter this, general manager of Xbox games marketing Aaron Greenberg stated on Twitter this morning that if Xbox won the poll, it would start making Series X mini fridges.
Series X fridges have been a running joke among Xbox fans ever since the console was first revealed in December 2019, which led to various memes comparing its unique design to that of a refrigerator.
Responding to the memes, Microsoft made real, full-sized Series X fridges in October, sending one to influencer iJustine and another to rapper Snoop Dogg. The promotional items functioned exactly like a normal fridge but made the Xbox Series X boot-up sound when the door was opened.
Last month, Microsoft resurrected the meme by producing some Series X mini fridges as a promotional tie-in with Dwayne ‘The Rock’ Johnson’s new energy drink brand ZOA.
After a number of fans asked how they could get their own mini fridge, Xbox stated that they were only made for promotional purposes, and that while some could be won by entering sweepstakes on the Microsoft Rewards site, they weren’t being made available for general sale.
Greenberg had polled fans last October, asking if any were interested in buying potential Xbox mini fridges. Of the 51,000 people who responded, 59% said they would buy one, with another 30% saying they might depending on the price.
At the time of writing, the Twitter Marketing poll has four hours remaining and Xbox has a slender lead of 51%.