Xbox and Adidas have partnered to create a series of sneakers designed to celebrate the console brand’s 20th anniversary.
The first design to be revealed, the Xbox 20th Forum Tech, features “translucent green details inspired by the special edition release of the original Xbox console for the launch of Halo: Combat Evolved in 2001”.
Xbox consumer products marketing manager James Monosmith said more sneakers inspired by past and present Xbox console generations will be released over the coming months, “including the first-ever sneaker available for purchase by our fans later this year”.
Adidas Originals by Xbox - 20 Years of Play
The launch trailer for the partnership celebrates skateboarding culture, “the era of play most prevalent when we launched the first Xbox console”, he added.
These would be followed by two pairs of Adidas Forum Mid basketball sneakers, and the release of the Forum Tech in November, it was claimed.