Microsoft has created the “world’s first ever pizza-scented controller” as part of a Teenage Mutant Ninja Turtles tie-in with Paramount Pictures.
The company will give away a limited number of the ooze green wireless controllers to coincide with next month’s cinema release of Teenage Mutant Ninja Turtles: Mutant Mayhem.
“Designed to deliver the smell of the Turtles’ beloved meal to your game time, these exclusive Xbox Wireless Controllers come with a built-in scent diffuser shaped like a slice of delicious New York ‘za,” said Xbox’s Josh Stein.
“The controller comes in four variations, each representing the signature colors, weapons, and personality of a Turtle brother: Leonardo, Raphael, Donatello, and Michelangelo.”
In related news, another new Xbox Series X/S wireless controller has seemingly leaked ahead of an official announcement.
According to dataminer billbil-kun, who has a long-running record of reliably leaking information, the new controller will be called Stormcloud Vapor and is currently scheduled to launch on August 8.
Microsoft will increase the price of the Xbox Series X console next month in most countries excluding the US, Japan, Chile, Brazil and Colombia.
Starting on August 1, Xbox Series X will cost £479.99 in the UK, €549.99 across most European markets, $649.99 in Canada and $799.99 in Australia.