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According to the platform holder, it’s “the world’s most advanced controller to date”.
Elliott Hsu, lead designer of the controller, says in the video above that the pad has been four years in the making.
It includes interchangeable thumbstick and paddle shapes, and a button which enables players to quickly switch between up to three custom profiles and a default one.
It also features exclusive configuration options through the Xbox Accessories app, such as dead zone adjustment and button mapping to voice commands.
The controller offers up to 40 hours of rechargeable battery life and is the first Xbox pad to feature an internal battery too.
Microsoft recently announced several limited time Xbox All Access hardware bundles, which let customers pay monthly for a new console and a Game Pass Ultimate subscription, with the option to upgrade to the next generation Xbox, Project Scarlett, following its late 2020 launch.