The Japan-based studio intends to create original games that can be adapted to other entertainment mediums including films, novels and manga.
He began his career as a programmer on the original Resident Evil game before going on to serve as a producer on multiple entries in Capcom’s horror series, a role he also held on Dino Crisis, Devil May Cry and Dragon’s Dogma titles.
Kobayashi worked on the production of Resident Evil live-action and CG animation series too.
NetEase said on Monday that GPTRACK50 has “brought together a group of experienced professionals from both the gaming and film & television industries to develop quality contents for users worldwide”.
It added: “The studio will primarily focus on producing high quality console/PC game contents with a goal of growing into an establishment with a global media portfolio.”
Earlier this year NetEase established another Japanese studio headed by Yakuza creator Toshihiro Nagoshi, and a Seattle, US-based studio led by Xbox veteran Jerry Hook.
NetEase is also reportedly working on a new Destiny game for mobile in partnership with Bungie, the now Sony-owned studio in which the Chinese company invested $100 million to become a minority shareholder in 2018.