UK retailers are currently offering some of the best PlayStation 5 deals to date.
But the platform holder has launched it with a ‘discounted’ price of £429.99 in what it’s calling a “special introductory” offer valid until October 12.
These aren’t the cheapest PS5 prices we’ve seen, but they’re highly competitive and come with what’s expected to be one of this year’s best-selling games.
Sony has been heavily discounting PS5 across Europe over the past couple of months in limited time promotions that have seen the price of the console fall to as low as £399, although at the time it wasn’t bundled with a high-profile new release like EA Sports FC 24.
The aggressive promotional activity has fueled speculation that Sony is attempting to clear stock ahead of unconfirmed plans to launch a new PS5 with a detachable disc drive.
In legal documents published in July, Microsoft said it expects Sony to launch a new PS5 console this year. The new model will cost the same as the existing PS5 Digital Edition console, which is $100 / £90 cheaper than the standard PS5, it suggested.
“PlayStation likewise sells a less expensive Digital Edition for $399.99, and is expected to release a PlayStation 5 Slim later this year at the same reduced price point,” Microsoft said.
Sony said in July that PS5 sales had topped 40 million worldwide. PS4 remains its fastest-selling console to reach the milestone, having hit 40 million sales two months sooner, but it didn’t face the same Covid-related supply issues that checked PS5’s momentum.
The company is aiming to ship 25 million PS5 consoles during its current fiscal year ending in March 2024. If achieved, it would beat a 25-year-old console sales record set when the original PlayStation shipped 22.6 million units over a 12-month period.