Ubisoft’s first $70 game, this month’s Avatar, has already been heavily discounted

The first Ubisoft game to carry a $70 / £70 price tag has been heavily discounted less than two weeks since its release.

While Skull & Bones was originally planned to be the publisher’s first game at the increased price point, that title’s latest delay to early 2024 meant Avatar: Frontiers of Pandora took its place.

Developed by Ubisoft’s Massive Entertainment, the game was released on December 7, priced at $69.99 / £69.99 for PS5, Xbox Series X/S and PC.

However, in the US it’s already available for $49.99 at retailers including Amazon, Target and Best Buy.

And in the UK, the game can be purchased for £43.85 at ShopTo, and for under £45 at Game and Currys.

Frontiers of Pandora is a first person, open-world action-adventure game set after the events of the first Avatar film.

Taking place in a new continent of Pandora, it sees players teaming up with different Na’vi clans to protect their homeland from the RDA corporation.

Further reading

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Avatar: Frontiers of Pandora is a jaw-dropping but predictable adventure

Ubisoft’s open world template is elevated by an incredible presentation

Ubisoft recently confirmed plans to release two “story packs” as part of an Avatar: Frontiers of Pandora season pass, which is included with the game’s Gold ($110 / £95) and Ultimate ($130 / £115) editions.

‘The Sky Breaker’ will be released next summer, ahead of ‘Secrets of the Spires’ in fall / autumn 2024.