Ubisoft says its first wave of PS5 and Xbox Series X games won’t be priced at $70

Ubisoft has said that its first wave of next-gen games won’t cost more than the current-gen versions.

Earlier this month publisher 2K announced that the next instalment in its NBA 2K series will cost $70 on PlayStation 5 and Xbox Series X and other game publishers are reportedly also considering raising their game prices on the next-gen consoles.

Asked if Ubisoft plans to follow suit during its first quarter earnings call on Wednesday, CEO Yves Guillemot said the company’s “Christmas games”, which include Watch Dogs Legion and Assassin’s Creed Valhalla, won’t come at a premium price.

“For the Christmas games, we plan to come with the same price than the previous generation of consoles and that’s what we focus on at the moment,” he said.

Asked about increased next-gen software prices by The Washington Post recently, Xbox head Phil Spencer reportedly wouldn’t comment on how much Microsoft’s Xbox Series X first-party titles will cost, but stressed that games come at a larger variety of price points than ever before.

“As an industry, we can price things whatever we want to price them, and the customer will decide what the right price is for them,” he said.

“I’m not negative on people setting a new price point for games because I know everybody’s going to drive their own decisions based on their own business needs. But gamers have more choice today than they ever have. In the end, I know the customer is in control of the price that they pay, and I trust that system.”

Ubisoft boss Guillemot also said on Wednesday that he is “very happy” with the way Skull & Bones is progressing after VGC reported exclusively this month that the pirate game has been rebooted.

Ubisoft confirmed plans to host a second Ubisoft Forward digital games showcase in September too.

Further reading

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Xbox responds to $70 next-gen game pricing: ‘Customers will decide’

But Spencer won't comment on Series X pricing