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Ubisoft has announced the imminent UK launch of a new online programming channel designed to celebrate video games culture.
gTV will go live this Thursday, April 15 on YouTube, Facebook, Instagram, Twitter and Twitch.
The publisher says it will feature a variety of original programming covering game development and creators, the players, and the biggest industry events.
Broadcasting multiple pieces of original content each week, from documentaries and talk-shows to live shows and shorts, gTV will focus on the industry at large rather than on Ubisoft specifically.
“gTV is all about celebrating the cultural footprint of video games with rich content with a fun and irreverent tone,” said Ubisoft.
The first run of programmes will feature a talk-show hosted by Jay-Ann Lopez, with guests including Ellie Gibson, Nicola Adams, Rufus Hound and Pete Donaldson, and Versus, fronted by eSports host Frankie Ward, which will see UK Twitch and YouTube stars competing against one another.
CafeXP is an improvised comic entertainment show hosted by actor and comedian Babatunde Aleshe, Fragments is an esports docu-series, and aRTY is a social first episodic series centred on artists’ work inspired by video games.
“So many of us at Ubisoft are proud players, proud to be part of video game culture,” said Geoffroy Sardin, EMEA VP of sales and marketing at Ubisoft. “Our intent with gTV is to honour this form of entertainment, sharing stories tied to our games, but also the ones that left a mark on us as players.”