Ubisoft confirms Forward event during Summer Game Fest week

Ubisoft has confirmed it will hold its annual Ubisoft Forward event on June 10.

For the second year in a row, the showcase will take place in Los Angeles, California, during the same week as Summer Game Fest.

Summer Game Fest is set to return with a live event on June 7. This will then be followed by SGF Play Days, an invite-only media and influencer event in downtown Los Angeles, will return on June 8 – 10, produced by iam8bit.

Day of the Devs: SGF Edition will be presented online via livestream immediately following the Summer Game Fest live showcase on June 7.

Last year, several other major publishers chose to hold product showcases coinciding with Summer Game Fest, including Microsoft (Xbox Games Showcase and Starfield Direct), Square Enix, and Capcom (Capcom Showcase).

The event now has the spotlight to itself as the industry’s premier June showcase, since The Entertainment Software Association confirmed in December that E3, which began in the 1990s, won’t be coming back.