The Super Mario Bros. Movie is now available to buy or rent digitally in the UK, Universal Pictures has announced.
A co-production between Illumination (Minions, Despicable Me) and Nintendo, The Super Mario Bros. Movie has generated over $1.2 billion globally since its early April release.
It’s the biggest film of 2023 to date, ahead of Guardians of the Galaxy Vol. 3, which launched a month after Mario and has grossed $659 million, according to Box Office Mojo.
“For example, sales are growing for Mario related merchandise, and there is a slight rise in activity for classic Mario titles that can be played through Nintendo Switch Online.
“In the long term, we think this will become a powerful touch point, turning people who have never really played games before into fans of Mario and Nintendo, and renewing the interest of people who used to play (on a Nintendo game platform) but are taking a break.”