Chinese media giant Tencent is reportedly seeking to acquire the Dungeons & Dragons IP from Hasbro.
According to Beijing-based outlet Pandaily, Hasbro’s financial issues are the main reason for the proposed sale.
Wizards of the Coast has denied the report.
In a statement provided to VGC, it said: “We regularly talk to Tencent and enjoy multiple partnerships with them across a number of our IPs. We don’t make a habit of commenting on internet rumors, but to be clear: we are not looking to sell our D&D IP.
“We will keep talking to partners about how we bring the best digital experiences to our fans. We won’t comment any further on speculation or rumors about potential M&A or licensing deals.”
It claims that Hasbro initially explored Larian as a potential buyer of the Dungeons & Dragons IP, but the developer reportedly didn’t have the funds, so Habro then moved on to Tencent, which owns 30% of Larian.
D&D is one of Hasbro’s only profitable assets alongside Monopoly, which saw huge success last year with Monopoly GO!, a mobile game that has seen massive engagement.
Despite this, Hasbro faced massive layoffs in 2022 of more than 1,900 employees, accounting for more than 20% of its workforce, according to Forbes.
Baldur’s Gate 3 – which is part of the Dungeons & Dragons universe – was released for PC in August and PS5 the following month, and is one of the current generation’s most critically acclaimed titles, as well as a big commercial hit.