The executive discussed advances in technology during a presentation at the UBS Global TMT Virtual Conference on Monday.
“Technology will allow our creative folks to do things they’ve never been able to do before, including make games that look exactly like live action,” he said.
“What we do now looks a lot like live action, but it’s still animation. In 10 years, you will have to option if you want to make things that look completely realistic, all done inside of a computer.”
“But this promise of taking certain titles like basketball and making it truly look like live-action – it’s pretty close now, squint a little bit, it looks like live-action – that’s really exciting, and that gives our creative folks a new canvas on which to paint.”
During his presentation, Zelnick also said Take-Two will “probably” complete its planned acquisition of Codemasters in the first quarter of 2021.