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As reported by RespawnFirst, Remedy applied to trademark its new logo, which is a stylised letter R, with the UK Intellectual Property Office in May 2013.
The logo was then published in June 2023, with Take-Two then filing an opposition in September.
According to the grounds for opposition, Take-Two claims “there exists a likelihood of confusion on the part of the public” between Remedy’s new logo and one of Take-Two’s own trademark logos.
Specifically, Take-Two reportedly believes Remedy’s new logo is too similar to the logo of its subsidiary Rockstar Games.
The company previously filed a dispute in 2021 over developer Hazelight‘s attempt to trademark its critically acclaimed co-op platformer It Takes Two. The claim led to Hazelight being forced to abandon its trademark.
Take-Two’s dispute with Remedy is particularly awkward because Remedy is currently working with Rockstar on remakes of Max Payne and Max Payne 2.
Announced in April 2022, Max Payne 1 & 2 will be sold together as a single package and will be released on Xbox Series X/S, PlayStation 5 and PC. Both games will be use Remedy’s Northlight game engine, which was used for Control and Alan Wake 2.
Remedy sold the rights to the Max Payne brand to Take-Two in 2002 for $34 million. The Max Payne remakes have been made possible, then, due to an agreement between Remedy and Rockstar.
Rockstar will fund the remakes’ development budget, which will “be in line with a typical Remedy AAA game production”, and once Rockstar recoups its development, marketing and other costs Remedy then has an opportunity to earn royalties from subsequent game sales.