Switch Lite attracting higher percentage of new female users
Nintendo also claims about 43% of early Lite adopters already owned a Switch
Nintendo says Switch Lite is attracting a higher percentage of female first-time buyers than the flagship model did prior to the handheld’s release.
Discussing the initial Switch Lite launch period during the company’s first half financial results briefing, Nintendo president Shuntaro Furukawa also said first-time Switch buyers accounted for around 57% of total Lite purchases.
The data is based on information from consumers who have registered their Nintendo Account on a Switch Lite console.
Presenting the Switch sales chart below, Furukawa said: “I would say Nintendo Switch Lite generating its own demand, without negatively impacting sales trends for Nintendo Switch.”
Furukawa added: “We are starting to see a higher percentage of female users among new Nintendo Switch Lite purchasers compared to the status before the launch of Nintendo Switch Lite, across the world. This signals further expansion of the female consumer base.
“Furthermore, the pool of consumers purchasing Nintendo Switch Lite during the initial launch period includes not only users purchasing it as their first system, but also a good number of consumers purchasing it as their second system from the Nintendo Switch family.
“Among these consumers buying Nintendo Switch Lite as a second system, some are doing so to supplement a single Nintendo Switch console shared among the family, while others are opting to buy Nintendo Switch Lite as a compact, lightweight system to take on the go.”
Furukawa said Nintendo has found that hands-on time with Switch Lite gives consumers a “deeper understanding” of the system, so it intends to increase the number of in-store and public demo opportunities available over the holiday season.
With sales of the eight-and-a-half-year-old 3DS in decline, Nintendo also plans to bring more handheld franchises to Switch in a bid to attract portable gaming fans.
The firm’s latest sales data revealed Switch Lite, which launched on September 20, sold almost two million units in 11 days.
