Steam pages will now disclose which games use AI-generated content.
Valve has published new guidelines for developers looking to release games on the platform, including new rules regarding the use of AI-generated content, specifically targeting copyright-infringing material.
“We are updating the Content Survey that developers fill out when submitting to Steam. The survey now includes a new AI disclosure section, where you’ll need to describe how you are using AI in the development and execution of your game,” reads a post on Steam.
As part of these guidelines, Valve says it will separate AI use into two “broad categories.”
The two categories as listed in the article are:
- Pre-Generated: “Any kind of content (art/code/sound/etc) created with the help of AI tools during development. Under the Steam Distribution Agreement, you promise Valve that your game will not include illegal or infringing content, and that your game will be consistent with your marketing materials. In our pre-release review, we will evaluate the output of AI generated content in your game the same way we evaluate all non-AI content – including a check that your game meets those promises.”
- Live-Generated: “Any kind of content created with the help of AI tools while the game is running. In addition to following the same rules as Pre-Generated AI content, this comes with an additional requirement: in the Content Survey, you’ll need to tell us what kind of guardrails you’re putting on your AI to ensure it’s not generating illegal content.”
Valve says it will use this disclose as much as it can on Steam pages allowing players to make informed purchasing decisions when it comes to content that may use AI.
Players will also be able to report content that they believe goes against Valve’s policies.
“Using the in-game overlay, players can easily submit a report when they encounter content that they believe should have been caught by appropriate guardrails on AI generation.”