Starfield drives two best sales weeks for Xbox Series X/S this year in the UK

Xbox Series X/S sales reached a new weekly high for 2023 coinciding with Starfield’s early access release.

Sales of Microsoft’s consoles were up 76% week-on-week for the seven days ended on September 2, according to data from market research firm GfK, which was published on GamesIndustry.biz.

Bethesda’s sci-fi RPG was released on September 6 for Xbox Series X/S, PC via Windows and Steam, and Game Pass, but players who pre-ordered its Premium Edition or Constellation Edition were able to start playing five days earlier.

Microsoft also launched the new Series S 1TB model on September 1, which accounted for 24% of total Xbox Series console sales during the week in question.

The following week, ended September 9, was also the second best of the year for Xbox Series X/S sales in the UK, according to GfK.

The upturn follows a slow year for UK Xbox hardware sales, which were down almost 23% year-to-date as of the end of August.

Starfield also appears to have broken Microsoft‘s record for the biggest launch day for an Xbox Game Studios title.

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Further reading

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Starfield enjoyed an ‘impressive’ UK physical launch, despite Game Pass inclusion

The boxed sales could hint at a big overall launch

Over six million people played the game by the end of its first official day of release, including more than one million concurrent players, according to the platform holder.

VGC’s Starfield review called it “the ultimate Bethesda game”, saying it “takes what people loved about Fallout and Skyrim and casts it across an enormous galaxy”.