Swedish company Embracer announced today that it has agreed to acquire a large part of Square Enix‘s western development arm for $300 million.
In an official statement, Square Enix said the deal will let it focus on investments in blockchain, AI and the cloud.
“The transaction will assist the company in adapting to the changes underway in the global business environment by establishing a more efficient allocation of resources, which will enhance corporate value by accelerating growth in the company’s core businesses in the digital entertainment domain,” it said.
“In addition, the transaction enables the launch of new businesses by moving forward with investments in fields including blockchain, AI, and the cloud. The move is based on the policy of business structure optimization that the company set forth under the medium-term business strategy unveiled on May 13, 2021.”
In an interview with Yahoo Japan, the exec said he believed that focusing only on traditional games would be “not enough” for the company going forwards, and described his vision for titles in which users would create content and be rewarded for their work (Matsuda previously said Square Enix could create its own cryptocurrency).
Matsuda was previously criticised by some in the games industry for a New Year letter in which he expressed the company’s enthusiasm for emerging trends and committed to making blockchain and NFT games.
In the letter, the president said he believed that blockchain games “hold the potential to enable self-sustaining game growth” by pushing the “play to earn” concept.
The exec went on to suggest that the ability for users to earn from their digital creations in games could revitalise user-generated content, and claimed the lack of incentives had previously limited user creation.
“I realise that some people who ‘play to have fun’ and who currently form the majority of players have voiced their reservations toward these new trends, and understandably so,” he wrote.
“However, I believe that there will be a certain number of people whose motivation is to ‘play to contribute,’ by which I mean to help make the game more exciting.”