Sony’s PlayStation Direct online store looks set to launch in Europe

Sony Interactive Entertainment is planning to launch its PlayStation Direct online store in Europe, according to a new job listing.

The company’s US arm launched PlayStation Direct to sell consoles, games and accessories direct to consumers in September 2019.

And SIE is now seeking to “build on the successful launch” in the US by bringing the store to Europe.

It’s recruiting for a director of the PlayStation Direct Europe business, a position which will be based at the company’s London office.

“The PlayStation Store & Services (PlayStation Plus, PlayStation Now,..) businesses have continued to deliver substantial growth and represents a significant proportion of Sony Interactive Entertainment’s overall revenues as well as approximately 15% of Sony’s revenues,” reads an overview of the role.

Further reading

PlayStation launches its own online store in the US

Sony cuts out the middleman with direct to consumer offering

“It is also evolving rapidly towards new business models alongside dynamic changes in the Games industry, including the US launch of PlayStation Direct in September 2019. As a part of this evolution, we are looking to build on the successful launch of new direct-to-consumer business in the US with the launch in Europe.”

The successful candidate will report to the San Francisco-based VP of PlayStation Direct and be responsible for leading the European sales strategy.

In a statement published last month, Sony suggested PS5 had enjoyed the biggest console launch in history after beating PS4’s record.

And market research firm the NPD Group said last week that PS5 recorded the highest launch month of any gaming hardware platform in US history in terms of both unit and dollar sales.