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The ad – now removed, but mirrored below – focuses on the new features of PS5’s DualSense controller and welcomes viewers to “a new world of immersion”. DualSense is set to feature haptic feedback and ‘adaptive’ triggers, among other features.
UPDATE: PlayStation has officially released the advert.
The firm’s marketing VP Mary Yee said on PlayStation.com: “Today, I am pleased to share with you our first global spot for PlayStation that showcases some of the immersive gameplay you will experience on the new PS5 console.
“In our first global digital ad for the PS5 console, you’ll see the new console’s features come to life through a young woman’s eyes and her movements.”
ORIGINAL STORY CONTINUES: PS5 advertising also appeared on pitch boards during UEFA Champions League matches this month, featuring the console’s marketing slogan, “play has no limits”.
PlayStation is a sponsor of the football tournament and with the final set to take place this Sunday, August 23, it’s possible today’s PS5 ad was intended to premiere during the match coverage.
The publication did not specify if the announcement would come via a digital event or a scheduled news drop, such as the one clarifying PS5’s compatibility with PS4 accessories published this month.
Sony is yet to reveal release or pricing information for PlayStation 5, and August could potentially fit within the traditional timeline for pre-orders.
Macquarie Capital analyst Damian Thong recently told Bloomberg he expects the standard PS5 console to cost around $500, and the digital version around $400.
Altogether, the analyst expects Sony to sell more than 6 million units by the end of March next year.
“I think the core of Sony PlayStation early-adopters will snap up the first several million units quickly,” he said. “With backward compatibility, their existing game library will work with the new console, so the new machine would be usable right away.”