That’s according to a new Bloomberg article focused on rising next-gen software prices.
Earlier this year Take-Two’s NBA 2K21 became the first next-gen game to be priced at $70. Other publishers have since followed suit including Activision with Call of Duty: Black Ops Cold War and Sony with selected first-party titles including Demon’s Souls.
A Sony spokesperson said PS5 first-party launch games start at $50. The $70 price tag is currently reserved for the “biggest” titles in a strategy “reflective of the growing development resources needed for these ambitious games.”
In July, Xbox head Phil Spencer wouldn’t comment on how much Microsoft’s own Xbox Series X/S titles would cost when asked by The Washington Post. However, its only new first-party launch title, Gears Tactics, has a standard $60 price tag.
“Gaming can be an expensive hobby and I see certain platforms going to, in the US pricing, $70 for games,” Spencer told La Vanguardia this month. “The consoles are $500 in US pricing, and I think that’s a heavy investment for people who aren’t every day playing video games, kind of the more casual player or a family that’s balancing many things.”
FIFA and Madden publisher Electronic Arts claimed last week it hasn’t decided whether it will raise prices for its PS5 and Xbox Series X/S games in the future.
Capcom is also taking this approach. “We believe game software’s price should be determined by how much money consumers are willing to pay for the quality, not by how much money we spend to make that game,” chief financial officer Kenkichi Nomura told Bloomberg.