The heads of Sony Honda Mobility, which was established in September, told the Financial Times that they plan to use music, movies and gaming to build electric cars built around a premium entertainment experience.
“Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla,” said president Izumi Kawanishi.
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“Tesla is not providing any content services,” he said, adding that it was “technologically possible” to integrate the PS5 platform into their cars.
Sony Honda Mobility intends to launch its first electric vehicle model in North America by 2025. Ultimately, the joint venture also hopes to release fully self-driving vehicles.
“To enjoy the space in your car, you have to make it a space where you don’t need to drive,” said Kawanishi. “The solution for this is autonomous driving.”
PlayStation’s Black Friday sale, which includes a range of discounts on digital and physical products, is now live.
The headline offer is 25% off the price of PlayStation Plus 12-month subscription plans. Existing members can also save 25% if they upgrade to the Premium or Extra tiers.