Sony has had to constantly readjust its plans for the year due to disruption caused by the coronavirus, including shifting the release dates of major PS4 exclusives. However, the platform holder has recently reiterated its intention to launch PS5 at the end of the year.
The cancellation of this year’s E3 show is understood to have caused games publishers to spread their marketing plans more broadly across the 2020 calendar.
Microsoft is expected to make its next significant Xbox Series X announcements in May, VGC was told, while we understand that many major third-party publishers have moved their key reveals away from E3’s traditional early June dates.
It’s been suggested that Microsoft could announce a cheaper next-gen console, titled Xbox Series S, during a hardware reveal event early next month.
If Grubb’s claims are correct, it’s likely that PlayStation would be the only platform holder to make announcements around E3’s original dates, despite being the only one of the console companies which wasn’t planning to attend E3 2020.
Spencer took the unconventional decision to reveal the next-gen Xbox console at The Game Awards in December, instead of a bespoke media event or trade show.
Since then Microsoft has delivered regular news and media on its Xbox Series X plans, as it attempts to wrestle back market share from PlayStation.
In comparison, Sony has adopted a cautious approach for its PS5 marketing plans in the first half of 2020, partially to avoid distracting from key PS4 exclusives Final Fantasy 7 Remake, The Last of Us Part 2 and Ghost of Tsushima.
However, the company broke its silence in April with the reveal of the PS5’s new controller, DualSense.
DualSense’s impressive social media stats demonstrate the huge demand for PlayStation 5 news among game fans, with the pad attracting over four million likes on Instagram.