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As detailed on the official PlayStation UK Twitter account, Oxford Circus’s four tube entrance signs have been replaced with the iconic PlayStation symbols.
The Triangle, Circle, Cross and Square were erected under the cover of darkness on Tuesday and will be on display for just 48 hours, before being taken down and moved to Sony’s London headquarters for permanent display.
The offices of SIE Europe are located minutes away from the marketing stunt, on Great Marlborough Street.
As reported by County Press, the signs were designed, manufactured and installed by Isle of Wight-based firm A.J. Wells and Sons, which makes much of the signage for London Underground.
In addition to the Oxford Circus takeover, four other London Underground stations have had their signage renamed to honour various PlayStation games, including Mile End (“Miles End”), Seven Sisters (“Gran Turismo 7 Sisters”), Lancaster Gate (“Ratchet and Clankaster Gate”) and West Ham (“Horizon Forbidden West Ham”).
PS5 launched on November 12 in the US, Japan, Canada, Mexico, Australia, New Zealand and South Korea, with most of the rest of the world getting it later this week.
Retailer Amazon has emailed customers in the UK, Italy and Spain on Monday to inform them that it will have limited PS5 stock available to purchase after 12pm UK/1pm CEST on November 19. UK retailer Game will also be taking limited PS5 console orders online only on launch day.