PS5 logo ‘breaks Instagram image likes record for games’

Sony’s PlayStation 5 logo looks to be the most popular Instagram image of all-time from a video games company, according to analytics gathered by VGC.

Less than 48 hours after it was posted, the PS5 logo image has amassed almost five million likes and 136,000 comments, easily surpassing the second-placed image post, Fortnite’s Avengers Endgame crossover announcement from April 2019 (2.7 million likes).

The analysis includes what VGC understands to be the top 20 most popular video games and video games company accounts and does not include influencer profiles.

[UPDATE: PlayStation CEO Jim Ryan has explained the PS5 logo’s similar design to its predecessor.]

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Below Sony’s PS5 post Fortnite dominates the most popular image rankings, with over 150 individual posts each receiving more than one million likes.

At the time of publishing, Xbox’s Series X reveal post has just under one million likes. The FIFA 20 and FIFA 19 cover reveals have 1.5 million and 1.1 million likes.

With 22 million followers, the PlayStation Instagram account is within the top 200 most popular profiles on the platform. It has more than double the followers of Xbox (9.9 million) and almost four times the followers of Nintendo (6 million).

Fortnite and EASportsFIFA have 22 million and 20 million followers respectively.

The PS5 logo was revealed at a Sony CES 2020 event on Monday, where PlayStation boss Jim Ryan promised fans that the next-gen console will deliver “the biggest and best” in content.

In a brief segment of the show, Ryan unveiled the official logo and said the platform holder will reveal more details on the console and its games “in the months ahead.”

“We’ve announced several key features of the PS5 hardware, which has been engineered with customisations that will truly differentiate the platform, including futureproof technology such as ultra-high speed SSD, 3D audio, Ultra HD Blu-Ray and a brand new controller with haptics and adaptive trigger buttons,” Ryan said.

“With that foundation, PS5 will inspire developers to create expansive worlds with new gameplay experiences that are more immersive than ever before in how they look, sound and feel.

“Our promise to the 100 million-strong PlayStation community is to offer the biggest and best in content and to deliver unique experiences to gamers with unprecedented speed.”

PlayStation 5 is set to launch during the 2020 holiday season.

So far Sony has confirmed several PS5 hardware details, with system architect Mark Cerny revealing that the console will be disc-based and support 8K graphics.

PS5 will also be backwards compatible with PS4 games and support the current PlayStation VR headset, although a recently published patent may hint at Sony’s plans for a next-gen PS VR headset.