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PS5 has ‘the best line-up in the history of PlayStation’, claims marketing boss
More reveals to come, Sony exec suggests
PlayStation’s marketing boss has called PS5’s upcoming games roster “the best line-up that we’ve ever seen in the history of PlayStation.”
Eric Lempel made the bold comments in an interview with GamesIndustry.biz, in which he suggested there were still launch window games to be revealed.
So far PlayStation has confirmed Spider-Man: Miles Morales and Astro’s Playroom for the PS5’s launch, as well as third-party titles such as Bugsnax and Assassin’s Creed Valhalla.
Beyond that, it’s revealed new instalments of Gran Turismo, Ratchet & Clank, a remake of Demon’s Souls and a Horizon Zero Dawn sequel.
“The content that will be in the launch window and beyond is incredibly exciting,” Lempel told GI. “I would say that this is the best line-up that we’ve ever seen in the history of PlayStation, between our Worldwide Studios groups and our partners from all the different publishers around the world.
“We’ve revealed some of that content, and naturally there will be more to come, but the way that the developers can engage with this platform, and create these new experiences with known IP as well as unknown IP, is incredibly exciting.”
Sony revealed its PS5 digital ad campaign on Thursday, which opens with the line: “Welcome to a world where you can feel more.”
Commenting on PS5’s ad campaign as a whole, Lempel said it had been ”a massive challenge on every front” due to ongoing restrictions imposed by the pandemic.
“The nice thing is that we’re pulling it together,” he said. “We will launch this year — that will happen — and from my end we will absolutely make sure that we will bring all of the magic and all of the excitement of launches that we have had in the past.”
“We are still committed to doing that,” he added. “It’s more challenging than ever, but our gamers expect a lot from us. It’s a chance to celebrate the beginning of a new generation.”
Sony will reportedly reveal its “next announcement” regarding PlayStation 5 this month, according to a new report from Bloomberg, which cites an anonymous source from the PlayStation firm.
Sony is yet to reveal release or pricing information for PlayStation 5, and August could potentially fit within the traditional timeline for pre-orders.