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PlayStation has again emphasised value over price when discussing the PS5’s price point.
While video game sales have actually increased during the coronavirus pandemic, the long-term implications for the industry are less certain, and many consumers may not be in a position to afford new hardware when it launches this holiday season.
This is a situation PlayStation CEO Jim Ryan acknowledged last month, stating that the best thing it could do to address the economic situation was to offer “the best possible value proposition,” but not “necessarily” the lowest price.
“Conventional wisdom and history show that our business is one of the more recession-proof businesses,” he said. “But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price.
“We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games – the range of games, the quality of games, the quantity of games – makes this something that our community aspires towards.”
However, when asked about the motivation behind Digital Edition, Ryan would not commit to a difference in cost.
“You’re not going to hear anything on price today,” he said. “But many of our consumers are purchasing solely digitally these days. We thought that we would do what we typically try and do, and just offer choice.”
Earlier this week retailer Amazon claimed that a PlayStation 5 listing with a £599 price point was “an error.”