PlayStation Direct has launched in Germany, with UK and more to follow
The online store allows players to buy hardware and software directly from Sony
Sony Interactive Entertainment (SIE) has launched its PlayStation Direct online store in Germany.
The company’s US arm launched PlayStation Direct to sell consoles, games and accessories direct to consumers in September 2019.
Now the store is rolling out to Europe, with Germany being the first country to gain access.
A tweet on the official PlayStation Germany Twitter account stated that PlayStation Direct would be coming to other European countries soon.
“The PlayStation Direct store is coming to Europe, starting with today’s official launch in Germany,” it said. “The UK, France, Belgium, the Netherlands and Luxembourg will follow shortly.”
A job advert posted last December suggested SIE was seeking to “build on the successful launch” of PlayStation Direct in the US by bringing the store to Europe – a plan it confirmed during an investor relations event in May.
“PlayStation Direct has achieved significant revenue in the US market within little more than a year of starting operations,” SIE president and CEO Jim Ryan said during a presentation.
“We plan for 300 percent further growth within this fiscal year, helped by our upcoming launch in Europe.”
In a presentation slide, Sony said PlayStation Direct generated over $5 million in FY19, over $200 million in FY20, and is expected to bring in over $600 million during the current business year.
Further reading
Sony ‘has started flying in PS5 consoles’ to meet UK Christmas demand
According to the aforementioned job advert, the director of the PlayStation Direct Europe business will be based at the company’s London office.
They will report to the San Francisco-based VP of PlayStation Direct and be responsible for leading the European sales strategy.]
It was reported last week that Sony has been air freighting PS5 stock into the UK as it attempts to better meet demand in the runup to Christmas.
