The Epic Games store offers developers an 88 per cent share of the revenue their games bring in, compared to the 70/30 per cent revenue split offered by rival Steam, as well as digital platforms operated by companies including Microsoft, Sony and Apple.
During a Gamelab panel hosted by GamesIndustry.biz last week, Fredrik Wester, executive chairman of the board at publisher Paradox, said: “I think the 70/30 revenue split is outrageous. I think the platform holders are taking too much money. Everyone in the press here, just quote me on that.”
Wester said the dominant 70/30 revenue split is an outdated model based on the distribution of movies on boxed VHS tapes. “That was physical. It cost a lot of money. This doesn’t cost anything. So Epic has done a great job for the whole industry, because you get 88%. Fantastic move. Thank you very much.”
“The 30% store tax usually exceeds the entire profits of the developer who built the game that’s sold,” he said last week. “This is a disastrous situation for developers and publishers alike, so I believe the strategy of exclusives is proportionate to the problem.
“If the Epic strategy either succeeds in building a second major storefront for PC games with an 88/12 revenue split, or even just leads other stores to significantly improve their terms, the result will be a major wave of reinvestment in game development and a lowering of costs.”
Dan da Rocha, creator of indie game Qube, also said during the Gamelab panel: “That [the 88/12 split] is a huge boon. It’s a huge advantage. In some cases, that 30% taken is more than the profit for a small studio. That’s just crazy, right? So that’s a huge incentive for some of us.”
Sweeney previously said his company would back away from signing PC exclusives if Steam matched the Epic Games store revenue split.