Now Sega and Tencent have confirmed they won’t be attending E3

More publishers have confirmed that they won’t have a presence at E3 2023.

After Ubisoft announced on Monday that it had backtracked on plans to attend the revamped convention in June, Sega and Tencent have also said they don’t plan to participate in an official capacity.

“After careful consideration, we have decided not to participate in E3 2023 as an exhibitor,” Sonic publisher Sega told IGN. “We look forward to sharing more information on announced and unannounced projects in the future.”

A Tencent spokesperson also reportedly confirmed that its games publishing division Level Infinite won’t be attending E3.

Nintendo and Xbox previously confirmed they will be skipping this year’s event, and PlayStation isn’t expected to participate either.

Last month, Assassin’s Creed publisher Ubisoft became the first major company to publicly commit to E3, which is due to take place at its traditional venue of the Los Angeles Convention Center (LACC).

However, in a statement issued to VGC this week, the company said it has now decided to “move in a different direction” and will instead be holding its own Ubisoft Forward Live event on June 12 in LA.

E3 2023 – the flagship industry event’s first physical show in four years – has been taken over from the Entertainment Software Association by ReedPop, the media and events company behind PAX, EGX and Star Wars Celebration.

Under a revamped format, the first two days of E3 (June 13-14) will be reserved exclusively for business. The third day (June 15) will welcome both business and consumer visitors, while the final day (June 16) will be dedicated to consumers.

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Ubisoft is no longer attending E3 2023 and will host its own event in June

The company says it's decided to “move in a different direction”

In an update published earlier this month, ReedPop claimed that unnamed “AAA companies, in addition to indie darlings and tech and hardware firms” had committed to “making their return” to the LACC.

“The full roster of exhibitors will be announced in the leadup to the expo, providing participating companies the opportunity to make their own individual announcements beforehand,” it said in a statement.