— Nintendo of Europe (@NintendoEurope) March 10, 2020
Nintendo is collaborating with Lego on a mystery Mario project.
It’s unclear what product/s are in development as a result of the partnership, but the companies began teasing Lego Super Mario via Twitter on Tuesday.
Lego video games are numerous – the Star Wars, Harry Potter and Batman series instantly spring to mind – and Lego has also released multiple construction sets based on video game properties such as Minecraft and Overwatch.
While its core business is making and selling games, Nintendo leverages its popular IP in various ways too.
Its new Tokyo store opened in November 2019, while the Super Nintendo World theme park land at Universal Studios Japan is scheduled to launch in time for the 2020 Tokyo Olympics and a new Super Mario animated movie is due to be released in 2022.
The company has also recently partnered with fashion brands such as Uniqlo and Moschino for Nintendo-themed clothing lines.
Nintendo president Shuntaro Furukawa recently said the company’s efforts to broaden its audience by leveraging its IP outside of video games is bearing fruit, and Nintendo director Shigeru Miyamoto also touched on this topic in a new Famitsu interview (translated by Nintendo Everything).
“We want to expand our video game characters to a variety of settings – not just in games, all while keeping their value,” Miyamoto said. “In other words, we’ll be collaborating with various other companies. If we’re able to accomplish that, we can create more opportunities for people to make contact with our characters on a much larger scale than usual.”