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Nintendo Switch recorded its biggest sales week to date in the UK following the launch of a new Mario Kart 8: Deluxe hardware bundle for Black Friday.
The hardware bundle, which includes the console, a download code for Mario Kart 8 Deluxe and a three-month Switch Online subscription for £259.99, offers a saving of £57 compared to purchasing the products separately, Nintendo says.
It accounted for 54% of all Switch consoles sold in the UK last week, according to data from GfK Entertainment provided to GamesIndustry.biz.
“Only Switch had an exceptional week, PS5 and Xbox Series did not have many offers and actually PS5 Digital was out of stock and Series X had a major stock drop the week prior,” GfK’s Dorian Bloch told the site.
“In 2020, both had massive launch weeks [which were the weeks immediately before Black Friday] and therefore both had very low stock for Black Friday week.”
The article’s author, GI.biz head Christopher Dring, also suggested today that Switch and PS5 are battling to be Europe’s best-selling console of 2021.
The Mario Kart 8 hardware bundle with Switch Online was also sold in the US for Black Friday 2020 and 2021.
Nintendo said last month that Switch had shipped 92.87 million units and that Mario Kart 8 Deluxe was officially the series’ best-selling entry ever with almost 40 million copies sold.
GfK said last month that Switch OLED’s launch week sales in the UK comfortably outperformed Switch Lite’s.
When the new model arrived, the Switch family of consoles enjoyed its then-14th biggest sales week since the original system launched in March 2017.
The 13 weeks in which Switch had performed better all fell during Christmas and Black Friday sales periods, or the Switch’s actual launch week.
Microsoft’s $300 Xbox Series S was the most popular console during Black Friday 2021, it’s been claimed.
According to Adobe’s Digital Economy Index data, Series S outsold the more expensive PS5, Switch OLED Model and Xbox Series X during the biggest sales day of the year.