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Microsoft revealed the Xbox mini fridge during its E3 showcase
Consumers can “Xbox and chill” later this year
The highly sought-after Xbox Fridge was the final announcement of Microsoft and Bethesda’s E3 Showcase on Sunday.
A satirical trailer for the tie-in item confirmed that they will be available to purchase this holiday season, after a number of promotional versions were sent out to influencers last year.
Series X fridges have been a running joke among Xbox fans ever since the console was first revealed in December 2019, which led to various memes comparing its unique design to that of a refrigerator.
Responding to the memes, Microsoft made real, full-sized Series X fridges in October, sending one to influencer iJustine and another to rapper Snoop Dogg. The promotional items functioned exactly like a normal fridge but made the Xbox Series X boot-up sound when the door was opened.
Earlier this year, Microsoft resurrected the meme by producing some Series X mini fridges as a promotional tie-in with Dwayne ‘The Rock’ Johnson’s new energy drink brand ZOA.
Xbox has initially said it would not make the fridges generally available, but it changed its mind after Xbox won a Twitter poll for the most popular brand.