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Microsoft is promoting its Activision Blizzard acquisition on the London Underground
It follows similar advertising in several UK newspapers earlier this year
Microsoft is now promoting its proposed $69 billion Activision Blizzard acquisition on advertising boards in London Underground stations.
As spotted by The Verge senior editor Tom Warren, the ad claims that Call of Duty will be available “for 150 million more players” following the proposed merger.
A QR code at the bottom of the ad invites players to learn more about the merger on Microsoft’s website.
This is the latest of Microsoft’s marketing efforts to promote the deal, which previously saw it taking out several full-page adverts in UK newspapers.
Microsoft continues to claim that should the $69 billion deal go through, Xbox will be able to offer Call of Duty to more than 150 million additional players.
This claim refers to Microsoft’s commitment to bring the blockbuster shooter series to Nintendo Switch’s nearly 125 million installed base, and GeForce Now’s 25 million users.
Following this claim, the company has repeatedly signed 10-year deals to bring Xbox and Activision content to various third party platforms in an attempt to waylay fears that the acquisition will be anti-competitive.
This includes deals with cloud gaming service Boosteroid and Ubitus, the firm behind Nintendo Switch’s cloud offerings. Earlier this week, the console giant signed another deal with UK ISP and mobile provider EE.
Microsoft has been trying to reassure regulators – such as the UK’s Competition and Markets Authority (CMA) and the US’s Federal Trade Commission – that it won’t make Activision Blizzard games (most notably Call of Duty) exclusive to its own cloud gaming service, should the deal be approved.
The CMA’s final report ruling on the Activision Blizzard deal is due later this month, by April 26.
While the body provisionally found in February that the deal could reduce competition and “result in higher prices, fewer choices, or less innovation for UK gamers,” it seemingly reversed its decision a month later.
Last week Sony responded to the reversal, calling it “surprising, unprecedented, and irrational.“