The new game boxes remove ‘XBOX’ from the top centre of the existing template and relocate the Xbox logo from the top middle of the box to the top left. The game’s platforms are also listed on a white background rather than on a black one.
Microsoft said the new packaging had been designed to allow the game art to take centre stage, while also providing more clarity on things like platforms and features supported by each title.
Microsoft’s game boxes have been criticised in the recent past for their busy design, which includes multiple logos and call outs for 4K, Smart Delivery, Xbox Series X enhancements and more.
Before Series X’s launch last November, the platform holder tweaked the box designs based on fan feedback, removing an overly large badge for Series X enhancements.
Microsoft held the Xbox and Bethesda games showcase on Sunday. During the event, it announced that Flight Simulator will be released for Xbox Series X/S on July 27, 2021 and said Halo Infinite’s free-to-play multiplayer component will launch alongside its campaign during the 2021 holiday season.
It also confirmed plans to bridge the console generation gap by making “many” Xbox Series X/S games playable on Xbox One via cloud gaming.
Microsoft will hold an ‘Xbox Games Showcase: Extended’ event today featuring conversations with first-party studios like Double Fine, Obsidian, Ninja Theory and Rare. It kicks off at 10am PT / 1pm ET / 6pm BST.