Microsoft has announced that a planned promotion with Monster Energy drinks will go ahead this year, despite the game’s delay to 2021.
Between September 1 and December 31, 2020, fans who purchase limited-edition Monster Energy cans will be able to “bank” 30-minute Double XP Boosts for use when the game releases next year.
Via Monster packs, fans will also be able to unlock access to a Halo Infinite Snapchat filter. Those who complete three monthly Snapchat challenges will then gain access to exclusive Halo Infinite cosmetic items, including weapon coatings and emblems, which will also be available via separate promotions at US retailers Walmart, Meijer and others.
“Partnerships like this don’t happen overnight, and this one has been in the works for a long time,” marketing lead Michael Wolf wrote on Xbox.com.
“While Halo Infinite has been delayed to 2021, we are excited to share that our partnership with Monster Energy will bring together our iconic global brands across the US, Canada, Mexico, and Europe to celebrate the launch of Halo Infinite in 2021, and even offers a sneak peek at some exclusive new Halo Infinite multiplayer items.”
Microsoft confirmed that Halo Infinite had been delayed into next year earlier this month.
Following its gameplay reveal, Halo Infinite’s visual fidelity faced widespread criticism from the media, fans and even big brands, who highlighted issues with both the game’s art direction and the perceived lack of advancement since the last Halo game.
343 Industries had previously acknowledged criticism of the game’s graphics and told fans it was taking the feedback “very seriously”.