“Disrupting the Game: From the Bronx to the Top of Nintendo” will be published in May 2022 and include “leadership lessons and inspiring stories from [Fils-Aime’s] unlikely rise to the top,” according to its Amazon blurb.
“Although he’s best known as Nintendo’s iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, ‘My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games’-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success,” the synopsis continues.
“Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.”
The book sounds more focused on career advice than anecdotes from Reggie’s Nintendo career, promising to teach readers “what it takes to reach the top of your own industry” and “how to create vibrant and believable visions for your team and company”.
However, it also claims to share stories about the challenges FIls-Aime faced throughout his life and career, “from his humble childhood as the son of Haitian immigrants, to becoming one of the most powerful names in the history of the gaming industry.”
Fils-Aime left Nintendo in 2019, after more than 15 years at the company. He started off as executive VP of sales and marketing in 2003 and moved into the position of Nintendo of America president in 2006.
Prior to joining Nintendo, the marketeer held roles at a variety of consumer and manufacturing companies, including Pizza Hut, Guiness and VH1.
Since retiring, he spent one year on the board of retailer GameStop and founded Brentwood Growth Partners “to help emerging companies scale and enable leaders to create world-class cultures”.