Diablo Immortal mobile ‘tops $100 million’ in player spending in 8 weeks
The figure is expected to swell following this week’s Chinese launch
The mobile version of Diablo Immortal has reportedly generated over $100 million in eight weeks.
That’s according to data published on Thursday by mobile market intelligence firm Sensor Tower.
In comparison, Pokémon Go took two weeks to generate $100 million in player spending, and Fire Emblem Heroes took 10 weeks.
Blizzard claimed on July 23 that Diablo Immortal had been installed over 20 million times.
Sensor Tower said Blizzard’s free-to-play game is the No.13 revenue generating mobile title worldwide since its release on June 2.
The game has made most money in the United States, followed by South Korea and Japan.
Revenue generated from the game is expected to swell following its delayed Chinese release on Monday.
According to Sensor Tower, Diablo Immortal was the most downloaded app on the App Store during its first two days in China. It was the third highest grossing game in China on July 25 and the second highest grossing title on July 26.
Diablo Immortal, which is also available for PC, has received strong criticism for its handling of microtransactions.
It has been claimed that it could cost players up to $110,000 to fully upgrade a character.
Blizzard president Mike Ybarra defended Diablo Immortal’s use of microtransactions in a Los Angeles Times interview earlier this month.
“When we think about monetization, at the very highest level it was, ‘how do we give a free Diablo experience to hundreds of millions of people, where they can literally do 99.5% of everything in the game?’” he said.
“The monetization comes in at the end game,” Ybarra added. “The philosophy was always to lead with great gameplay and make sure that hundreds of millions of people can go through the whole campaign without any costs. From that standpoint, I feel really good about it as an introduction to Diablo.”