Walmart has become the first major US retailer to offer a significant discount on Call of Duty Modern Warfare 3.
The offer is currently available exclusively for Walmart+ members, who have a three-hour head start on the retailer’s latest Black Friday online deals, from 12pm-3pm ET / 9am-12pm PT on November 22.
Shoppers without a Walmart+ subscription will be able to access the Modern Warfare 3 deal beginning at 3pm ET / 12pm PT today, and it will also be available in stores from Black Friday (November 24) itself.
Activision claimed this week that Modern Warfare 3 has seen record engagement levels compared to its predecessors.
“Thank you for a historic launch,” it said on Tuesday. “Just two weeks in, MWIII has already set records with the highest engagement in the new Modern Warfare Trilogy!”
According to the publisher, the game has seen “more hours per player overall” than 2019’s Modern Warfare and last year’s Modern Warfare 2.
What’s probably more telling than the game’s engagement stats is what hasn’t been announced – sales figures and revenue generated.
While there isn’t much publicly available Modern Warfare 3 sales data yet, physical sales during its launch week in the UK were down 25% compared to its predecessor’s.