Borderlands bar mogul Mad Moxxi is the latest face of Ballantine’s whisky.
Gearbox and alcohol manufacturer Pernod Ricard announced on Wednesday that they’ve agreed “a long-term partnership” to promote the leading Scotch whisky brand.
In a press release, Ballantine’s said Moxxi “has been appointed to the role of Chief Galactic Expansion Officer to help launch the world’s second-largest Scotch into the gaming stratosphere”.
Borderlands x Ballantine's | Moxxi's New Business Venture
The tie-in includes the launch of a limited edition Ballantine’s x Moxxi’s Bar bottle of whisky, which will be available to buy at a later date.
Those who purchase a bottle will get access to exclusive, unspecified Borderlands 3 content.
“There’s also whispers of Moxxi making appearances at bars beyond her usual turf,” the press release said.
Ballantine’s marketing director Mathieu Deslandes commented: “We’ve been following Moxxi’s adventures in Pandora for some time now and are delighted to have such an infamous entrepreneur on board.
“Her handling of the Heist of the Handsome Jackpot was second to none and her impressive hostessing of the Underdome Riot is not easily forgotten. I have no doubt Moxxi will help catapult Ballantine’s to galactic heights and encourage Vault Hunters to stay true to themselves.”
Gearbox announced in March that Borderlands 3 is set to add cross-play support on PlayStation consoles, following an apparent change of heart from Sony, which was previously believed to have blocked the feature.
Borderlands spin-off Tiny Tina’s Wonderlands was released in March with full cross-play for all platforms at launch, including PlayStation.