Almost 40% of Mario Kart Tour players are female
Relatively high ratio of female consumers also playing Ring Fit Adventure
Almost 40% of Mario Kart Tour players are female, according to Nintendo.
Company president Shuntaro Furukawa discussed two Nintendo titles with a relatively high ratio of female players during a financial results briefing this week.
Mario Kart Tour released in September 2019 and reportedly surpassed 123 million downloads in its first month, making it by far Nintendo’s most successful mobile game launch in terms of installs.
“This application is played by a wide range of consumers,” according to Furukawa, “and female consumers account for nearly 40% of the total.”
He also apologised for stock shortages of Switch game Ring Fit Adventure, which has sold over two million copies and is another title that’s popular with women.
“It is being picked up by a wide variety of consumers including women and families, and we can confirm that many consumers are purchasing it together with a Nintendo Switch console,” Furukawa said.
“There is a higher ratio of female consumers playing Ring Fit Adventure compared to other titles, and a wide range of ages regardless of gender, as families play the title at home, giving a real feel for how our consumer base is expanding.”
Nintendo said in November 2019 that the recently released Switch Lite console was attracting a higher percentage of female first-time buyers than the flagship model did prior to the handheld’s launch.
Switch shipments have exceeded 52 million units, with sell-through (unit sales by retailers to consumers) totalling some 48 million, Nintendo said this week.
During its financial results briefing, the company also said it has no plans to launch a new Switch model during 2020, and that Nintendo Switch Online now has over 15 million paying members.
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