The Digital Deluxe versions of the games are even more expensive at £90 / $95. Previously Square Enix’s games launched for $60 / £50.
Forspoken - The Game Awards 2021 trailer
Square Enix appears to be the first major publisher to bring $70 pricing to PC platforms.
The issue of next-gen prices is a divisive one, and publishers have yet to find a common ground. Last year, Sony Interactive Entertainment CEO Jim Ryan defended the company’s decision to price select first-party PS5 games at $70, such as Demon’s Souls and Marvel’s Spider-Man: Miles Morales Ultimate Edition.
And asked by The Telegraph if he considers $70/£70 to be a fair price for a video game, PlayStation boss Ryan said: “Yes, yes, I do. If you measure the hours of entertainment provided by a video game, such as Demon’s Souls compared to any other form of entertainment, I think that’s a very straightforward comparison to draw.”
Speaking to the Washington Post last year, Xbox head Phil Spencer was non-committal on the subject, stating: “As an industry, we can price things whatever we want to price them, and the customer will decide what the right price is for them.”
NBA 2K21 was the first next-gen game to be officially priced at $70. When the price was announced last summer, Take-Two boss Strauss Zelnick defended the decision, saying: “We think with the value we offer consumers…and the kind of experience you can really only have on these next-generation consoles, that the price is justified.”
Then in March he again defended the decision to implement premium pricing, stating that “the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it.”