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To mark Juneteenth, an annual commemoration of the end of slavery in the US, the studio released an emblem which included a palette option called “Bonobo”, which is the name of an endangered ape.
After users pointed out the error of its ways, 343 updated the name to “Freedom”.
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“We were made aware of a palette option for our Juneteenth emblem that contained a term that was offensive and hurtful,” 343 founder and head Bonnie Ross said following the incident. “The team immediately addressed this issue via an update.
“We are a studio and franchise that is committed to inclusivity where everyone is welcome and supported to be their true self. On behalf of 343, I apologize for making a celebrated moment a hurtful moment.”
“We strive to create diverse and inclusive gaming communities,” 343 senior community manager John Junyszek said in a separate message.
“While the original name refers to an internal toolset, it was not intended to be applied to this content and we recognize the harm it may have caused.”